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Meanwhile, the successful Burberry Blue Label and Black Label will continue to . Black Label Crestbridge. Sanyo Shokai has until June 2016 to sell its existing .
Until the end of last month, Burberry operated two distinctly non-luxury labels, Burberry Blue .
Meanwhile, the successful Burberry Blue Label and Black Label will continue to be produced and sold; from next year, however, without the Burberry name or distinctive check pattern. As for Burberry, new Japanese advertisements are drumming home that . Black Label Crestbridge. Sanyo Shokai has until June 2016 to sell its existing Burberry licensed products. Why did Burberry and Sanyo-Shokai not decide on a less disruptive split? Read our analysis here. Burberry goes direct in Japan.
Until the end of last month, Burberry operated two distinctly non-luxury labels, Burberry Blue and Burberry Black, in Japan. These collections were completely separate from the global Burberry collections and sold at more accessible price points at odds with the core brand’s luxury positioning. In 1996, Sanyo Shokai, which holds the license for Japan, introduced a new collection of casual clothes for women (Burberry Blue), followed two years later by Burberry Black for men (Ohkita.
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Not only did Sanyo Shokai import Burberry products to Japan, but Sanyo Shokai also developed two enormously successful sub-brands for Burberry in Japan: Burberry Blue Label and Burberry Black Label. And Sanyo Shokai kept transferring substantial royalties/license fees to Burberry’s headquarters. The ubiquity of the extension was diluting the luxury parent brand. Burberry thus prematurely ended the licensing agreement with Sanyo. The findings of this study offer valuable insights to firms either intending to internationalize through licensing or .
LONDON — In a strategic move aimed at safeguarding its image — and business — in Japan, Burberry has inked a new license with Sanyo Shokai Ltd. for its Blue and Black label collections.
Women’s brand Burberry Blue Label and its men’s counterpart, Burberry Black Label, target a younger and more price-conscious consumer than the company’s other lines.
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Christopher Bailey has set his sights on expanding in Japan in his first results as chief executive of Burberry, as the British luxury label reported an 8 per cent rise in full-year earnings.
Meanwhile, the successful Burberry Blue Label and Black Label will continue to be produced and sold; from next year, however, without the Burberry name or distinctive check pattern. As for Burberry, new Japanese advertisements are drumming home that . Black Label Crestbridge. Sanyo Shokai has until June 2016 to sell its existing Burberry licensed products. Why did Burberry and Sanyo-Shokai not decide on a less disruptive split? Read our analysis here. Burberry goes direct in Japan.
Until the end of last month, Burberry operated two distinctly non-luxury labels, Burberry Blue and Burberry Black, in Japan. These collections were completely separate from the global Burberry collections and sold at more accessible price points at odds with the core brand’s luxury positioning. In 1996, Sanyo Shokai, which holds the license for Japan, introduced a new collection of casual clothes for women (Burberry Blue), followed two years later by Burberry Black for men (Ohkita.
Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available. Not only did Sanyo Shokai import Burberry products to Japan, but Sanyo Shokai also developed two enormously successful sub-brands for Burberry in Japan: Burberry Blue Label and Burberry Black Label. And Sanyo Shokai kept transferring substantial royalties/license fees to Burberry’s headquarters.
The ubiquity of the extension was diluting the luxury parent brand. Burberry thus prematurely ended the licensing agreement with Sanyo. The findings of this study offer valuable insights to firms either intending to internationalize through licensing or . LONDON — In a strategic move aimed at safeguarding its image — and business — in Japan, Burberry has inked a new license with Sanyo Shokai Ltd. for its Blue and Black label collections. Women’s brand Burberry Blue Label and its men’s counterpart, Burberry Black Label, target a younger and more price-conscious consumer than the company’s other lines.
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